Personalized Online Advertisements as A Means of Enhancing Purchase Intention:The Mediating Effect of Advertising Value
The high number of online shopping transactions and the rapid increase in internet users in Indonesia has encouraged many marketers to advertise their products online. The growth of online advertising can no longer be limited or dammed, so efforts to increase the effectiveness of online advertising...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Soegijapranata Catholic University
2020-12-01
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| Series: | Psikodimensia: Kajian Ilmiah Psikologi |
| Subjects: | |
| Online Access: | http://journal.unika.ac.id/index.php/psi/article/view/2650 |