Branding in the Activities Of European of National Tourism Organizations (NTO)
An analysis of the selected aspects of activities taken within the framework of branding by European national tourism organizations (NTO) is the main purpose of the article. The branding activities of 39 national organizations that function on the territory of Europe were the subject of the analysis...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2016-01-01
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| Series: | Ekonomiczne Problemy Turystyki |
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| Online Access: | https://wnus.edu.pl/ept/pl/issue/322/article/4888/ |