YOUNG PEOPLE’S PERCEPTIONS TOWARDS SEXUALITY IN ADVERTISING

Whether it`s subtle allusions or explicit images, whether it sells chocolate, cars or condoms, sexuality is more and more present in nowadays advertising. In this context, a series of questions become legitimate to be asked: Does sex sell? Are a provocative attitude, few clothes and explicit gesture...

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Bibliographic Details
Main Authors: Cristina Maria BĂLGĂRĂDEAN, Raluca BĂBUŢ
Format: Article
Language:English
Published: Universitaria Press Craiova 2015-06-01
Series:Management & Marketing
Subjects:
Online Access:http://www.mnmk.ro/documents/2015_X1/6-8-1-15.pdf