Identification and Examination of the Factors Affecting Customer Intentions for Cross Buying Bancassurance
Bancassurance as selling insurance product consider the banksas an example of cross selling to customer from financial institutionsviewpoint and, on the other hand, cross buying by customers. Regardingincreased competition, creating a financial supermarket to provide allfinancial services to custome...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_52010_1cd6f31ab2a7e604e26a1c3de534dc43.pdf |