Feminization of the film? Occupational roles of public relations characters in movies

This study applied role theory to examine occupational roles and gender differences of public relations practitioners in films. A content analysis of 22 films produced 1995-2010 found that when it comes to societal expectations regarding the occupational roles and gender of public relations pract...

Full description

Bibliographic Details
Main Authors: Cheryl Ann Lambert, Candace White
Format: Article
Language:English
Published: Insitute for Public Relations 2012-09-01
Series:Public Relations Journal
Online Access:https://prjournal.instituteforpr.org/wp-content/uploads/2012LambertWhite.pdf