BALANCED SCORECARD IN STRATEGIC MANAGEMENT PROCESS

Balanced scorecard is a concept that enables comprehensive strategic management in an enterprise. The analysis of literature allows to state that balanced scorecard evolves continuously, because of which it enjoys a great interest from as well theoreticians as practitioners of this issue. This moder...

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Bibliographic Details
Main Author: Magdalena Bochenek
Format: Article
Language:English
Published: Publishing House of Rzeszow University of Technology 2019-03-01
Series:Modern Management Review
Subjects:
Online Access:http://doi.prz.edu.pl/pl/pdf/zim/379