Local Consumers’ Purchase Intention toward Ghanaian Chocolate Brand
This study applied the theory of planned behaviour to predict intentions to purchase locally manufactured Ghanaian Golden Tree chocolate brand, as very little research attention has been paid to consumption of chocolate in cocoa producing countries. A random sample of 257 working and non-working Uni...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sprint Investify
2018-09-01
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| Series: | Expert Journal of Business and Management |
| Subjects: | |
| Online Access: | http://business.expertjournals.com/23446781-610/ |