An Empirical Study on the Influencing Factors of Customers' Acceptance Intention towards Online Behavioral Advertising
Big data mining and analysis technology greatly influence the development of the advertising industry. In order to capture large information on consumers' online behaviour, cookie files and Hadoop are widely adopted by advertisers to reach targeted consumers, which leads to online behavioural a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
2020-01-01
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| Series: | Tehnički Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/351985 |