California's wine industry enters new era

The wine industry in California and the world is entering a new era, marked by consolidation and globalization. People are drinking less but better wine. Will producers of lower-priced grapes raise quality to attract more upscale wine drinkers, putting downward pressure on...

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Bibliographic Details
Main Authors: Dale Heien, Philip Martin
Format: Article
Language:English
Published: University of California Agriculture and Natural Resources 2003-07-01
Series:California Agriculture
Online Access:http://calag.ucanr.edu/archive/?article=ca.v057n03p71