Modern Marketing Tools in the Condition of Globalization
Research background: CRM is one of the most popular tools of modern marketing in today’s globalized world. It is a purposefully set up management with customers, which synchronizes several internal company processes. Its justification is indisputable, as it is generally the case that companies that...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
EDP Sciences
2021-01-01
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Series: | SHS Web of Conferences |
Subjects: | |
Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2021/03/shsconf_glob20_02053.pdf |