Automation Marketing in research unit - real value or effectiveness fantasy
The aim of the article is to present the issue of Marketing Automation (MA, automation of marketing) and the possibilities of its use in the operational activity of research and scientific entities. MA is a modern, advanced technological solution aimed at improving marketing processes and wider use...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Institute of Aviation
2019-12-01
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| Series: | Marketing of Scientific and Research Organisations |
| Subjects: | |
| Online Access: | http://minib.pl/en/automation-marketing-in-research-unit-real-value-or-effectiveness-fantasy/ |