Generation Y and loyalty to fashion brands
This paper explores issues of the Millennium Generation (Generation Y) and their visions and loyalties of the fashion brands they use in their daily lives. What efforts and skills should the marketing experts possess and what knowledge should be obtained before targeting this technologically advance...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Union of Textile Engineers and Technicians of Serbia, Belgrade
2019-01-01
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| Series: | Tekstilna industrija |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0040-2389/2019/0040-23891903039S.pdf |