Exploring Chinese millennials’ experiential and transformative travel: a case study of mountain bikers in Tibet
Purpose - The purpose of this paper is to explore domestic experiential travel by Chinese millennials, a group of consumers who will increasingly influence the global travel and tourism industry. Design/methodology/approach - A qualitative research method was adopted to explore motivations and memor...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2019-09-01
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| Series: | Journal of Tourism Futures |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JTF-02-2019-0018/full/pdf?title=exploring-chinese-millennials-experiential-and-transformative-travel-a-case-study-of-mountain-bikers-in-tibet |