Metaphorical Expressions Used in Foods Products Advertisements and Their Inferences
Metaphors are not only found in everyday use of language, but also in advertisements. The use of metaphorical expressions, specifically conceptual metaphors in advertisements, especially in the slogans, is very common because they can attract attention and they can give positive inferences for the a...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Petra Christian University
2016-06-01
|
| Series: | K@ta: A Biannual Publication on the Study of Language and Literature |
| Subjects: | |
| Online Access: | http://kata.petra.ac.id/index.php/ing/article/view/18970 |