Façonner la prescription, influencer les médecins
In order to restrain the regulation by the public authorities of its activities, the pharmaceutical industry leaves in the shadows, as much as possible, the extent of its promotional effort. Yet, we show that drug promotion is one of its core businesses. The related expenses are tremendous. They rep...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Association Recherche & Régulation
2015-06-01
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| Series: | Revue de la Régulation |
| Subjects: | |
| Online Access: | http://journals.openedition.org/regulation/11272 |