A Rating of the Online Reputation Balance in Lodgings

A Rating of the Online Reputation Balance in Lodgings

Online reputation is a strategic aspect of lodgings’ image and commercialization. Websites containing tourism reviews have increased their influence on customers’ decisions, leading to the effective management of Internet social media accounts. Customer evaluations of lodgings va...

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Bibliographic Details
Main Authors: Manuel Rodríguez-Díaz, Raquel Alonso-González, Crina Isabel Rodríguez-Voltes, Ana Cristina Rodríguez-Voltes
Format: Article
Language:English
Published: MDPI AG 2019-08-01
Series:Administrative Sciences
Subjects:
online reputation
lodging
tourism destination
community manager
customer online review
rating of online reputation
Online Access:https://www.mdpi.com/2076-3387/9/3/58

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https://www.mdpi.com/2076-3387/9/3/58

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