The significance of social networks as digital communication channels in Serbian banks
The implementation of modern digital technologies in banking, as well as the integration of communication and sales channels are significant factors for business success in the banking market. Specifically, the benefits of digital banking are the ability to optimize and standardize services and more...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2019-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2019/0354-34711904289X.pdf |