Attitudes towards Online Shopping: Application of the Theory of Planned Behaviour
A wide-range of products are available for consumers to shop online conveniently, anytime from anywhere in the world. While e-commerce has shown exponential growth over the past decade, there is evidence in literature that suggests consumer resistance and reluctance in engaging in online shopping...
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| Format: | Article |
| Language: | English |
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Danubius University
2019-02-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
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| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/5290/4877 |