The development of telephone interviewing as a tool in marketing research: A survey of the literature
This article is a historical overview of the development of telephone interviewing from the time of Gallup (1929) till today. Several advantages (such as costs, decreased risk and time, flexibility of research plan, etc.) and disadvantages (such as lack of visual interviewing aids, limitation of sur...
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| Format: | Article |
| Language: | English |
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AOSIS
1985-09-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/1088 |