The analysis of competitive strategies from the perspective of small and medium enterprises

In contemporary conditions of the economy, the small and medium-sized enterprises (SME) face numerous challenges because of the constant changes, which create both new threats and opportunities. The competition is fierce in the market – only those with clear plans and strategies will manage successf...

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Bibliographic Details
Main Authors: Nebojša Pavlović, Irena Čelić
Format: Article
Language:English
Published: University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja 2020-06-01
Series:Mенаџмент у хотелијерству и туризму
Subjects:
sme
Online Access:http://www.htmanagementvb.com/index.php/HITM/article/view/219