When less is more: evolutionary origins of the affect heuristic.

When less is more: evolutionary origins of the affect heuristic.

The human mind is built for approximations. When considering the value of a large aggregate of different items, for example, we typically do not summate the many individual values. Instead, we appear to form an immediate impression of the likeability of the option based on the average quality of the...

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Bibliographic Details
Main Authors: Jerald D Kralik, Eric R Xu, Emily J Knight, Sara A Khan, William J Levine
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2012-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3463577?pdf=render

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http://europepmc.org/articles/PMC3463577?pdf=render

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