Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials
This study intends to recognize the factors affecting advertising creativity based on Stuhlfout and Yoo’s model and according to the ideas of creative directors in Iran. The research methodology was causal survey method. Data were collected from a sample of 90 experts, selected out of 135 based on s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_57093_88b9f6594bcedb4fd50c46edce01a0f0.pdf |