‘Land of Creation’: The Position, Brand Owners, and Contributors for Israel's Branding
The modern and independent State of Israel celebrated the seventieth anniversary of its proclamation of independence in 2018. Besides this landmark anniversary, the remarkable development of Israel's image in the past decade was also a cause for celebration. Nowadays, many people around the wor...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-12-01
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| Series: | Acta Universitatis Sapientiae: European and Regional Studies |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/auseur-2020-0009 |