Fresh Fruit Time based on STP analysis and statistics method (Changchun) Word-of-mouth marketing strategy research
At this stage, the beverage market has become the Red Sea. HEYTEA, Naixue’s Tea at the top, and Michelle Ice City, which occupies third- and fourth-tier cities, account for most of the total market. How to gain a competitive advantage in the beverage market where competition is fierce and marketing...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/09/e3sconf_iaecst20_02055.pdf |