A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities
Museums are part of a wider cultural and entertainment environment, which is ruled by highly demanding visitors who seek immersive experiences (edutainment) and time-saving arrangement. This has encouraged and, in some opinions, forced museums to turn their focus from collections to visitors. In add...
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| Format: | Article |
| Language: | English |
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Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2014-12-01
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| Series: | Tržište |
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| Online Access: | http://hrcak.srce.hr/file/195977 |