Research on impact of employer brand dimensions on competitiveness in hotel industry
Human resources are one of the key resources for gaining and maintaining the competitive advantage of hotels, so increasing the value of human capital becomes a priority for hotel management. One way to increase the value of human capital is to build an employer brand in the hotel industry. The pape...
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| Format: | Article |
| Language: | English |
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Visoka poslovna škola strukovnih studija, Novi Sad
2020-01-01
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| Series: | Škola Biznisa |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2020/1451-65512002035O.pdf |