THE USE OF COMPETITION AS A COMMUNICATION STRATEGY (To Increase Engagement as a Form of Brand Awareness about Local Skateboarding Shoes in Jabodetabek Area)
Abstract. The rapid development of skateboarding in Indonesia serves as a business opportunity for local entrepreneurs. Although the skateboard market in Indonesia is classified as a segmented market, but it is still a promising business. Local skateboarding shoes brand developed quite rapidly along...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Negeri Sunan Kalijaga Yogyakarta
2020-09-01
|
| Series: | Profetik |
| Subjects: | |
| Online Access: | http://ejournal.uin-suka.ac.id/isoshum/profetik/article/view/1759 |