estrategy and cognition: the strategy execution process through cognitive alignment Estrategia y cognición: la ejecutabilidad de la estrategia a través del alineamiento cognitivo
The alternative-generating processes and strategic decision making are results of mental maps subjectively built by decision makers and executors. The different agents of the organization, understood as a socio-technical complexity, decide and act through mental maps used to “read” the reality. The...
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| Format: | Article |
| Language: | English |
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Universidad EAFIT
2011-12-01
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| Series: | AD-minister |
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| Online Access: | http://publicaciones.eafit.edu.co/index.php/administer/article/view/1657 |