The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Centre of Sociological Research, Szczecin, Poland
2018-09-01
|
Series: | Journal of International Studies |
Subjects: | |
Online Access: | http://www.jois.eu/?446,en_the-effect-of-country-of-origin-on-consumer-based-brand-equity-(cbbe)-of-colombian-consumers-an-empirical-investigation-of-samsung-vs.-huawei-brands |