THE MEANING OF LOGISTICS CAPABILITIES IN ACHIEVING THE MARKET SUCCESS BY A COMPANY
Background: The symptom of the market success by a company is to reach the expected market effects (e.g. market share, customer satisfaction, customer loyalty) as well as economic ones (e.g. profits, rentability, return on capital). As a result, the company may achieve a stable and long-term competi...
| Format: | Article |
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| Language: | English |
| Published: |
Poznań School of Logistics
2011-12-01
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| Series: | LogForum |
| Subjects: | |
| Online Access: | http://www.logforum.net/vol7/issue4/no4/7_4_4_11.pdf |