PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY
In the insurance industry there is a new way of thinking which determined the passage from transactional marketing to a holistic marketing concept. In this paper five key elements of holistic marketing are presented: relationship marketing, integrated mar
Main Authors: | , |
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Format: | Article |
Language: | deu |
Published: |
University of Oradea
2009-05-01
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Series: | Annals of the University of Oradea: Economic Science |
Subjects: | |
Online Access: | http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/159.pdf |