PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY

PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY

In the insurance industry there is a new way of thinking which determined the passage from transactional marketing to a holistic marketing concept. In this paper five key elements of holistic marketing are presented: relationship marketing, integrated mar

Bibliographic Details
Main Authors: Pop Nicolae Al., Petrescu Eva-Cristina
Format: Article
Language:deu
Published: University of Oradea 2009-05-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
holistic marketing in insurance, relationship marketing, integrated marketing, internal marketing, social responsibility marketing, international marketing, trust, customer loyalty, crisis
Online Access:http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/159.pdf

Internet

http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/159.pdf

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