Multi-Scenario Evolutionary Game of Rumor-Affected Enterprises under Demand Disruption

Multi-Scenario Evolutionary Game of Rumor-Affected Enterprises under Demand Disruption

Rumors regarding food, medicine, epidemic diseases, and public emergencies greatly impact consumers’ purchase intention, disrupt market demand, affect enterprises’ operating strategies, and eventually increase the risk of market chaos. Governments must play an active role with limited resources unde...

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Bibliographic Details
Main Authors: Chuan Zhao, Luyao Li, Hongxia Sun, Hongji Yang
Format: Article
Language:English
Published: MDPI AG 2021-01-01
Series:Sustainability
Subjects:
rumors
demand disruption
sustainable market
government supervision
evolutionary game
Online Access:https://www.mdpi.com/2071-1050/13/1/360

Internet

https://www.mdpi.com/2071-1050/13/1/360

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