Marketing Innovation Influences on Market and Customer Related Performances: Evidences of Korean Manufacturing Companies

The marketing related literatures emphasize the key role of marketing for companies performances. However, not much attention has been paid to marketing innovations and their performances. Focusing on 2,149 Korean manufacturing companies, this paper examines the factors that influence companies’ mar...

Full description

Bibliographic Details
Main Authors: Tong-Keun Lee, Cheon Yu, Xiaoxu Dong, Yun-Seop Hwang
Format: Article
Language:English
Published: People & Global Business Association (P&GBA) 2016-06-01
Series:Global Business and Finance Review
Subjects:
Online Access:http://www.gbfrjournal.org/pds/journal/thesis/20160615022057-QNE9W.pdf