Brand building process
Considering the large number of different theoretical assumptions, we find the definitions that are based on the views of marketing experts and point out that the main function of marketing just brand building. Contemporary literature and business practice shows that the brand creates long-term, per...
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| Format: | Article |
| Language: | English |
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Viša ekonomska škola Peć, Leposavić
2014-01-01
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| Series: | Ekonomski Signali |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2014/1452-44571402033M.pdf |