Modern methods of evaluating the logistics strategy of finished product sales management

The main approaches to evaluation of efficiency of logistic strategy of the organization s finished product sales management have been reviewed. The features of traditional and innovative methods of evaluation have been revealed: assessment based on investment efficiency; evaluation of the strategy...

Full description

Bibliographic Details
Main Authors: M. Yu. Uchirova, L. A. Iliin
Format: Article
Language:Russian
Published: Publishing House of the State University of Management 2020-10-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/2388