Innovations événementielles et structuration des destinations touristiques. Pour une hybridation des approches : l’exemple de l’Ultra-Trail du Mont-Blanc
In the current context of reconfiguration and increased competition between regions, many destinations are attempting to stand out by organizing high-profile events whose objective is to enhance their region’s reputation. From an analytical point of view, the town of Chamonix is a particularly inter...
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| Format: | Article |
| Language: | English |
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Éditions Touristiques Européennes
2016-09-01
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| Series: | Mondes du Tourisme |
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| Online Access: | http://journals.openedition.org/tourisme/1277 |