A new systematic approach in new product development through an integration of general morphological analysis and IPA
New product development is a modern approach to deal with the environmental changes and an introduction to enter the competitive atmosphere is a challenging condition. By realizing the critical aspects of success of the new product and selecting a compatible model of variables in these aspects, comp...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2017-07-01
|
| Series: | Decision Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/dsl/Vol7/dsl_2017_19.pdf |