THE EVOLUTION OF NEW PRODUCT LAUNCHING THEORIES
This article describes new product launching theory. The main steps of that theory formation are given – so we can understand who were founders and who become followers.
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| Format: | Article |
| Language: | Russian |
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Real Economy Publishing House
2016-04-01
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| Series: | Стратегии бизнеса |
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| Online Access: | https://www.strategybusiness.ru/jour/article/view/213 |