THE EMPIRICAL RELATIONSHIP BETWEEN PRICE AND QUALITY OF RICE AT MARKET LEVEL IN WEST JAVA
Rice consumers in Indonesia exhibit wide preference variability and consumption patterns, largely because of the archipelagic nature of the country. Nowadays, the consumers become more discriminating on the rice quality due to the higher incomes and better life. Consumers are willing to pay higher p...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Indonesian Center for Agricultural Library and Technology Dissemination
2016-10-01
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Series: | Indonesian Journal of Agricultural Science |
Subjects: | |
Online Access: | http://ejurnal.litbang.pertanian.go.id/index.php/ijas/article/view/631 |