THE EMPIRICAL RELATIONSHIP BETWEEN PRICE AND QUALITY OF RICE AT MARKET LEVEL IN WEST JAVA

Rice consumers in Indonesia exhibit wide preference variability and consumption patterns, largely because of the archipelagic nature of the country. Nowadays, the consumers become more discriminating on the rice quality due to the higher incomes and better life. Consumers are willing to pay higher p...

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Bibliographic Details
Main Authors: Ridwan Rachmat, Ridwan Thahir, Martin Gummert
Format: Article
Language:English
Published: Indonesian Center for Agricultural Library and Technology Dissemination 2016-10-01
Series:Indonesian Journal of Agricultural Science
Subjects:
Online Access:http://ejurnal.litbang.pertanian.go.id/index.php/ijas/article/view/631