Marketing Strategies of Gift and Souvenir Shops in Canada and the United States
The souvenir is an integral part of the travel experience and most tourists return home with souvenirs to preserve and commemorate such experiences. However, souvenirs and souvenir retailing is for the most part an untapped field of research. This research investigates the marketing strategies imple...
| Main Authors: | , |
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| Format: | Article |
| Language: | fra |
| Published: |
Presses de l'Université du Québec
2015-12-01
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| Series: | Téoros |
| Subjects: | |
| Online Access: | http://journals.openedition.org/teoros/2653 |