Industry in Crisis: The Communication Challenge in the Banking Industry
As the number of high-profile failures and mergers of many large financial companies continues to grow, so does distrust in the industry. This study explores how communication professionals at financial companies are handling the global financial crisis. Although participants believed that commun...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2010-12-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Industry-in-Crisis.pdf |