THE INFLUENCE OF INNOVATIONS SUSTAINABLE IN DECISION PURCHASE OF INDUSTRIES THIRD GENERATION PETROCHEMICAL
This article aims to understand how sustainable innovation influences the decision of industrial purchases. Much has been said about the organizational buying behavior, but little is said about how the industrial buyers consider sustainable innovation in their purchasing procedures. This work aims t...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Faculdades Metropolitanas Unidas
2016-08-01
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| Series: | Revista Metropolitana de Sustentabilidade |
| Subjects: | |
| Online Access: | http://www.revistaseletronicas.fmu.br/index.php/rms/article/view/655 |