The use of the museum as a public relations agency by sponsors: the role of the media
The economic crisis suffered in Spain in the last ten years has forced management of the country’s public museums to look for new sources of funding with which to compensate the reduction of public funding. Business sponsoring has been one of the most intensely studied channels. One of the consequen...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
2019-04-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
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| Online Access: | https://www.unav.edu/publicaciones/revistas/index.php/communication-and-society/article/view/34368 |