Data Mining using Apriori Algorithm for Product Recommendation for Customers
The implementation of a marketing strategy requires a reference so that promotion can be on target, such as by looking for similarities between product items. This study examines the application of the association rule method and apriori algorithm to the purchase transaction dataset to assist in for...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Diponegoro University
2019-07-01
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| Series: | Jurnal Teknologi dan Sistem Komputer |
| Subjects: | |
| Online Access: | https://jtsiskom.undip.ac.id/index.php/jtsiskom/article/view/13234 |