Rhetoric of Commercial Film and the Response of Viewers
This study first outlines a view of the rhetoric of commercial films as a combination of commercial film techniques. Next, it discusses the relationship between the rhetoric of commercial films and perception/positive factors based on a variety of surveys. It then shows the structure of the relation...
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| Format: | Article |
| Language: | English |
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Atlantis Press
2017-08-01
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| Series: | Journal of Robotics, Networking and Artificial Life (JRNAL) |
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| Online Access: | https://www.atlantis-press.com/article/25885034.pdf |