Product Development Using Online Customer Reviews: A Case Study of the South Korean Subcompact Sport Utility Vehicles Market
This study focuses on improving multifunctional product development. Instead of face-to-face or other survey methods, we used text mining of online reviews to confirm which characteristics consumers prefer. The reference probability (importance), and the difference between positive and negative opin...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-10-01
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| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/10/19/6918 |