Design of a CRM Level and Performance Measurement Model

Design of a CRM Level and Performance Measurement Model

The main objective of the contribution is to create the CRM (Customer Relationship Management) level and performance measurement model. It is almost impossible to create an absolutely universal model. On the other hand, we can develop a model in a particular sector based on the most advanced CRACK m...

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Bibliographic Details
Main Authors: Anna Krizanova, Lubica Gajanova, Margareta Nadanyiova
Format: Article
Language:English
Published: MDPI AG 2018-07-01
Series:Sustainability
Subjects:
customer relationship management
measurement model
questionnaire survey
Online Access:http://www.mdpi.com/2071-1050/10/7/2567

Internet

http://www.mdpi.com/2071-1050/10/7/2567

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