Discriminating Complainers and Non-Complainers: A Study within the Malaysian Context
The purpose of this study is to examine whether consumers’ complaint behavior varies according to demographics, psychographics, and attitude toward businesses as well as product attributes. Discriminant analysis on a sample of 122 consumers residing in north Malaysia showed that complainers were mal...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2020-01-01
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| Series: | Malaysian Management Journal |
| Online Access: | https://www.scienceopen.com/document?vid=b362d278-535b-4e24-88ab-6926e1b1ee3d |