An Empirical Investigation of Destination Branding: The Case of the City of Rio de Janeiro, Brazil
This paper conducts a study on brand image formation. In this sense, this research was developed to contribute to the tourism sector, and to do so, it had two major aims. The first one was to evaluate if destination branding factors influence the image assessment of a specific tourist destination: t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2018-12-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | http://www.mdpi.com/2071-1050/11/1/90 |