PENGARUH GREEN MARKETING DAN MARKETING MIX TERHADAP CUSTOMER PREFERENCE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Mahasiswa S2 Konsumen Aqua-Danone, Fakultas Ilmu Administrasi Universitas Brawijaya. Malang)
Green marketing is the concept of green marketing that is friendly to nature and environmental sustainability, green marketing is defined as a management process responsible for identifying, anticipating and satisfying the needs of consumers is profitable and sustainable (Peattie, 1992). Aqua Danone...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2015-02-01
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| Series: | Profit: Jurnal Administrasi Bisnis |
| Online Access: | https://profit.ub.ac.id/index.php/profit/article/view/465/884 |